Driving Tourism
Advertising Campaigns
The Berkshire Visitors Bureau launches major advertising marketing campaigns in target areas
around the country influencing travelers to choose the Berkshires as their vacation destination. Campaigns include advertising in:
Architectural Design
Travel and Leisure
NY Times
Boston Globe
Gourmet
House and Garden
The New Yorker
Yankee Magazine
Bon Appetit
Conde Nast Traveler
Cooperative Advertising
Advertising together stretches our member's marketing budgets and presents a magnified presence of the Berkshires as a destination of numerous activities and choices. Tens of thousands of travelers responded to our Berkshire Pages in:
Westchester Wag
Yankee travel Guide to NE
Jewish Week
Mass. Getaway Guide
New Jersey Savvy Living
Public Relations
The Berkshire Visitors Bureau cultivates & facilitates extensive media coverage for the Berkshires and its members, influencing readers to choose the Berkshires as their travel destination. Each year the bureau:
Promotes member information to regional, national, and International media
Processes hundreds of media requests for member information, statistics, itineraries, and photos Coordinates familiarization tours for travel writers, journalists, and group tour leaders
Marketing
2.5 million visitors found their way to our members businesses last year. The Berkshire Visitors Bureau provides these travelers with the tools they need to find their way to your door.
The Berkshires Official Visitors' Guide - 200,000 copies
www.berkshires.org - 2.7 million pages viewed annually
Targeted brochures: Culture in the Country, Adventure in the Country, Fall Sampler, Gardens & Natural Places, Meeting, Conference, & Events
Visitor Centers - 40,000 visitors annually
Toll free information line - 36,000 inquires annually
Consumer Newsletter - 35,000 biweekly
Strategic Partnerships
The Berkshire Visitors Bureau creates programs and promotions with strategic partners that influence their target markets to travel to the Berkshires. Partners include:
New York Time Travel Show
Tourism Massachusetts - International travel
Discover New England - International travel
Mass. Office of Travel and Tourism
Mass. Turnpike Authority - Fast Lane
Stephanie Abrams - National Travel Talk Show
Group Tours and Meetings
The Berkshire Visitors Bureau cultivates and facilitates domestic and international group tour travel to the Berkshires through niche advertising, as well as presenting the Berkshires at nearly a dozen trade shows and sales missions including:
Niche Advertising:
Group Tour Magazine
Leisure & Group Travel
New England Corporate Events
Trade Shows & Sales Missions:
American Bus Association
National Tour Association
Travel Expo & many more