Berkshire Visitors Bureau
Who We Are
The Berkshire Visitors Bureau is the official destination marketing organization for Berkshire County. Chartered in 1938 as a not for profit organization, we represent more than 700 private businesses that make up the area’s tourism Industry. As the industry leader for over 70 years, we are dedicated to promoting the Berkshires as a premiere travel destination and providing comprehensive information to maximize visitor spending in the region.
What We Do
The mission of the Berkshire Visitors Bureau is to stimulate year-round interest and visitation to the Berkshires to generate overnight travel, increase attendance at regional attractions and increase patronage of area businesses for the continual economic benefit of the community.
We fulfill our mission through a variety of outreach and inquiry fulfillment programs including:
- Online Communications
- Advertising
- Public Relations
- Collateral Materials
- Visitor Information & Services
- Collaboration with other Berkshire Initiatives & Statewide Associations
