The Berkshire Visitor
Profile:
Median HH Income: $100,500
Median Age: 52 years old
Profession: 59% professional, 18% retired
Education: 55% college, 45% post graduate
Travel: 65% travel as a couple, 20% travel with children
Activities When Visiting:
Museums/Historic sites: 79.5%
Dining out: 77%
Performing Arts: 59.2%
Shopping: 43.5%
Antiquing: 42%
Outdoor recreation: 36.9 %
Top 5 Places of Origin:
Metro & surrounding NYC
Metro & surrounding Boston, MA
Hartford & New Haven, CT
Remaining MA & New England
International: UK, Germany & Canada