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Collaborative Marketing Programs

The Bureau's ability to acheive its mission is directly linked to its ability to forge partnerships amongst member businesses to implement marketing programs that build a stronger tourism industry for all. Click any of the links below for effective ways you can partner with the Bureau to market your business.   
 
2010 Media Schedule
 
Partner with other members to reach beyond the Berkshires to promote your business and attract visitors to our region. Click here for the full schedule. Click here for insertion order.
 
2010 Editorial Calendar
        
           Submit your information for consideration in our e-newsletter,            online content, social media, PR Communications promoting            the Berkshires.  Click here for Editorial Calendar.        
Reach 1 Million Berkshire Travelers Through Berkshires.org
 
Tile Advertising on Berkshires.org: Increase your exposure to interested Berkshire travelers while they are still in the planning phase through a tile ad or featured text ad on Berkshires.org. Click here for contract.
 
Online Booking through Berkshires.org: Sell your rooms or tickets through Berkshires.org and Yankee Travel Network affiliate sites. This online booking program offers direct sales and additional exposure with no upfront costs.
 
Photo Enhancement for Online Listing: Upgrade your free member online listing with a color photo for only $99 per listing.
 
Reach Up To 60,000 Pre-qualified Leads Through Bureau E-communications
 
Customer Relationship Marketing (CRM) e-blasts: send your message to geo-targeted consumers who have requested Berkshires information from the Bureau.  
 
Banner Advertising on “Discover the Berkshires” consumer e-newsletter: sent to over 60,000 subscribers who have requested monthly updates of what’s happening in the Berkshires.
 
Banner Advertising on “Ticket to Ride” group e-newsletter: sent to nearly 4,000 group tour operators.
 
Use Bureau Inquiries To Market Your Business
 
Advertise in the Berkshires Official Visitors’ Guide: 150,000 copies distributed at over 500 locations in Berkshire, Litchfield and Columbia County and mailed upon request to tens of thousands of visitors annually.
 
Target Mail Program: Insert your brochures in the Berkshires Official Visitors Guide, our main fulfillment piece sent out to visitor inquiries.
 
Message on Hold: Callers to the Bureau’s toll-free info line can hear your 20 second message while on hold. $59 for three months.
 
Member Mailing Labels: Member contact mailing labels are available for a fee of $75.
 
Member to Member e-blast: reach over 900 bureau member contacts. (COMING SOON)

 

 
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